Privacy Policy
Blue Elvin endeavours to protect your personal privacy. This Privacy Policy addresses how Blue Elvin uses the personal data that is collected from you when you use our website.
What data do we collect?
We may process certain types of personal data about you:
- Identity Data may include your first name, maiden name, last name, username, title.
- Contact Data may include your billing address, shipping address, email address and telephone number.
- Financial Data may include your bank account and payment card details.
- Transaction Data may include details about payments between us and other details of purchases made by you.
- Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
- Usage Data may include information about how you use our website, products and services.
- Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.
How do we collect this data?
Blue Elvin collects this personally identifiable information only when this is provided to us on our website. We collect data and process data when you:
- Register online and create an account or place an order for any of our products.
- Voluntarily complete a customer survey or provide feedback via email.
- When you voluntarily opt in to receive our marketing emails about our products and services.
- Use or view our website via your browser’s cookies.
- Enter a competition, prize draw or promotion.
How we use your personal data
Set out below is a description of the ways we intend to use your personal data and the legal ground on which we process such data. We have also explained what our legitimate interests are where relevant.
All personal data is processed and stored securely, for no longer than is necessary in light of the reason for which it was first collected. We will comply with our obligations and safeguard your rights under the GDPR at all times.
Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, or because you have consented to our use of your personal data (e.g. by subscribing to emails). Specifically, we may use your data for the following purposes:
- Providing and managing your account.
- Providing and managing your access to the Site.
- Personalising and tailoring your experience on the Site.
- Supplying our products and services to you.
- Personalising and tailoring our products and services for you.
- Replying to emails from you.
- Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking on ‘Unsubscribe’ in the email).
With your permission and where permitted by law, we may also use your data for marketing purposes which may include contacting you by email with information, news and offers on our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.
Sharing your personal data
We do not share your Personal Data.
We may contract with third parties to supply products and services to you on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.
For example:
- We use Shopify to power our online store -- you can read more about how Shopify uses your Personal Information here.
- We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here.
- You can opt-out of Google Analytics here.
Finally, we may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered - this is the nature of the World Wide Web/Internet. Blue Elvin Limited cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.
Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances, you can ask us to delete your data: see below for further information.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Right to withdraw consent.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights).
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Third-party Links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Cookies
A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
Cookies are used by nearly all websites and do not harm your system.
If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and/or services in response to what you might need or want.
Changes
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.
We recommend that you check this page regularly to keep up-to-date.
Questions and contact information
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at hello@blueelvin.com or by mail at:
Blue Elvin
[Re: Privacy Compliance]
18 Highbury Terrace
London, GB
N5 1UP
We will endeavour to respond to your questions and resolve any concerns.